THE Trusted Advisor for Business & Families

William E Rogers

The William Rogers Company is the culmination of a 25-year career developing cross-discipline methods and knowledge for taking businesses to new heights. We counsel businesses, individuals, and families in the areas of tax planning and preparation, trusts, financial services, and establishing family legacies. You’ll find the services you need at ASCEND Business Advisory and Sterling Tax Advisors, divisions of William Rogers Company.

Business Advisory & Consultation

Accounting, Tax &
Business Services

Individual Tax Services

Tax , Estate Planning,
Trusts & Wealth Strategies

ASCEND Business Advisory transforms your business from ordinary to extraordinary through accounting, tax, and innovative business advisory services.

  • Accounting
  • Tax
  • Business Advisory

Sterling Tax Advisors serves individuals and families through tax planning/filings, trusts, wealth preservation, and establishing legacies that live far into the future.

  • Individuals
  • Estates
  • Family Wealth

Identifying & Leveraging Your Opportunities

In the past few years, we have made two business acquisitions, allowing us to expand our comprehensive line of services for you. This way, we serve individuals, families, and businesses through our holistic business model. Additionally, William Rogers Company is parent to the business entity ASCEND Business Advisory and Sterling Tax Advisors, the individual, family, and wealth services division.

At William Rogers Company, you will often find us on the frontline with our clients. Whether it be representing them through significant tax implications, helping divorcing clients through business matters, being there for families experiencing loss, or other important business and family concerns. And, of course, we’re here to handle your everyday matters too. TRUSTED Advisors walk you through the best and most challenging times, and We’ve Got You!

Come with us into these innovative and dynamic times in our world where so many significant developments are happening. These transformative developments alone are changing the way we live and do business, like Web3, the Metaverse, Crypto, the Gig Economy, and more. Be assured, William Rogers Company is on board and ahead of the curve in these areas.

We’re happy to represent you in business accounting, tax, business advisory, and family wealth.

Call us at 888-297-3321 or email

Expert industry Advisors Sharing the Knowledge

Uniquely Attentive & Responsive to Your Needs

Innovative & Forward Thinkers in the Industry

Outsourced Accounting, Tax & Business Advisory Services Include:

  • General accounting services
  • Fiduciary accounting services
  • Bookkeeping
  • Payroll services
  • eCommerce tax & business
  • Multi-state reporting
  • International reporting
  • Tax planning & preparation for business
  • Insurance
  • Tax preparation for individuals, trusts, and estates
  • Tax representation for audit & collections with IRS, BOE, FTB
  • CFO on Demand Services
  • Business & Startup Consultation
  • Employee Benefit Plans
  • e-commerce Tax
  • Trusts, Estates, Wealth Strategy
  • Much more

In-Service to Individuals, Business Owners, Entrepreneurs