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Engaged & Trusted Representation

Your William Rogers Advisory Team

ASCEND Business Advisory & Sterling Tax Advisors are Divisions of William Rogers Company

Meet the William Rogers Company Advisory team, who represent your best interest in all we do for you. With a diligent and expert team, you’ll find customized services that go to the heart of your unique situation and needs, both business and personal. We listen. We deliver on your goals. We take you to new heights in business and life. You get the best in service, value, and care, always.

You have complete representation, including expert and engaged counsel for businesses, individuals, and families in areas of Accounting, Tax, Business Advisory, and Individual Wealth Preservation services. You benefit from a plethora of professional services through a wealth of knowledge, expertise, service, and care unparalleled in the industry. Meet your advisors…

William Rogers head shot

William E. Rogers

MBA, CFP, EA: Founder/CEO

William E. Rogers

William is a General Accountant, Certified Financial Planner, and an Enrolled Agent before the Internal Revenue Service. He has served as the Past President of the North County Chapter of the California Society of Tax Consultants and the Past President of the Palomar Chapter of the California Society of Enrolled Agents. He is currently a Director for the California Society of Enrolled Agents.

Over the previous 25 years, William has developed extensive knowledge and experience advising various businesses, including e-commerce, manufacturing, agricultural, real estate, retail, and more. He counsels entrepreneurial ventures in a broad array of areas such as general accounting, tax, auditing, operations, compensation, payroll, benefits, QuickBooks, and business strategy and advisory. Additionally, William has been a featured speaker for the Learning Annex, Further Ed, the California Society of Tax Consultants, the California Society of Enrolled Agents, and others. He has authored courses on behalf of the National Association of Enrolled Agents.

William Rogers, MBA, CFP, EA,CEO