Your Marketing Plan’s Mid-Year Update

Now that you’ve worked on boosting sales to overcome the Summer Sales Slump, it’s time to update that marketing plan and finish the year strong. Now is a great time to gather up your data, analyze your progress, and make updates to your marketing plan. You’ll be glad you did come December! Here’s how. Eight… Continue reading Your Marketing Plan’s Mid-Year Update

Launching a Business

Monday morning. The alarm goes off. Time for work. As you’re stop-and-going your way through rush hour to work, it occurs to you, “I’m going to quit my job and start my own business!” Or maybe you have acquired some skills and knowledge and just know that you can do things better than the company… Continue reading Launching a Business

Your Key to Strategic Success: The SWOT Analysis

What is this, Business 101 again? Yes, mention of a SWOT Analysis feels like you’re back in business school or working on your first business plan. I bet, though, that you also remember the SWOT Analysis as one of the fun parts of a business plan. It provides such a great, 10,000-foot perspective on the… Continue reading Your Key to Strategic Success: The SWOT Analysis